Technology Assistance Programme Itap News Today

Before the Covid-19 pandemic, consumers were already shifting their spending to online platforms. The prolonged pandemic has supercharged this trend. In Thailand, 68% growth in e-commerce drove an estimated 51% year-on-year jump in the value of the digital economy to US$30 billion in 2021, according to the e-Conomy SEA 2021 report.

Before the Covid-19 pandemic, consumers were already shifting their spending to online platforms. The prolonged pandemic has supercharged this trend. In Thailand, 68% growth in e-commerce drove an estimated 51% year-on-year jump in the value of the digital economy to US$30 billion in 2021, according to the e-Conomy SEA 2021 report.