Latest Breaking News On - Technology laboratory tech lab - Page 4 : vimarsana.com

Anthony Katsur Joins IAB Tech Lab As New CEO

Anthony Katsur Joins IAB Tech Lab As New CEO

AdsWizz SDK First to Be Certified for Audibility by IAB Tech Lab

AdsWizz SDK First to Be Certified for Audibility by IAB Tech Lab AdsWizz SDK reaches over 500 million devices worldwide, creating largest footprint for validated audible ads AdsWizz, the leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. This is the first time an audio ad-tech provider has had their SDK certified for OM SDK compliance, enabling audibility verification of audio ads. With this in place, publishers and advertisers can now know for certain whether an ad was heard or not. Advertisers coming from video and display, where standards like this are in place, need validation that their investment in audio is safe, said Erik Barraud, SVP of Product Management at AdsWizz. That is why we continue to lead the industry and embrace standards that help us and all of our partners give advertisers assurance and peace of mind when it comes to audio adv

Mintegral Remains Compliant with IAB Tech Lab Open Measurement SDK Requirements

Mintegral Remains Compliant with IAB Tech Lab Open Measurement SDK Requirements SAN FRANCISCO, Dec. 22, 2020 /PRNewswire/ Mintegral announced today that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. The recertification will provide Mintegral partners continued transparency, third-party viewability and verification of ad traffic. The Open Measurement SDK (OM SDK) is a standard launched by the IAB Tech Lab in early 2018, with the purpose to facilitate the measurement of mobile in-app ads by third-party viewability and verification vendors. Compliance with this standard eliminates time-consuming and costly custom integrations of measurement vendors SDKs.