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To test the legitimacy of Psychiatric Hospitals. A group of colleagues and i gained admission to Psychiatric Hospitals in simulating by faking a symptom a simple system. We said we heard voices. He voices said, empty, dull the moment we were admitted to the hospital, we abandoned our symptom, and we behaved the way we usually behave. The question was, would anyone detect we were sane . The answer was, no. Your new book, the great pretender, centers around the story of this man. Who is he . Susan...

To the hospital, we abandoned our symptom, and we behaved the way we usually behave. The question was, would anyone detect we were sane . The answer was, no. Your new book, the great pretender, centers around the story of this man. Who is he . Susannah he is a stanford professor named David Rosenhan. He was the architect of this amazing study. Footage youredible played. It is called on being sane in insane places. He and seven other people went undercover in Psychiatric Hospitals around the coun...

Do question was, would anyone detect that we were sane . The answer was no. Your new book centers around the stores of this man. Who is he . Susannah hes a stanford professor who was the architect of this amazing study with the incredible footage you just inyed, called on being sane insane places. He went undercover in Psychiatric Hospitals around the country to test the ifure of diagnosis and see their sanity would be detected. As he said, they were not. The study was done in the early 1970s. W...

[inaudible conversations] good afternoon everybody. And everybody who is looking at us virtually and everybody in line in the security line trying to get in. And everybody who will be watching sometime soon on a cable network. So i am jane harman, president and ceo of the Wilson Center and today we are probing a very complicated issue that is in my view d valvoline policymakers in washington and all over the world. At least three parts of the problem are the u. S. , china, and the 5g supply chai...

Good afternoon everybody. And everybody who is looking at us virtually and everybody in line in the security line trying to get in. And everybody who will be watching sometime soon on a cable network. So i am jane harman, president and ceo of the Wilson Center and today we are probing a very complicated issue that is in my view policymakers in washington and all over the world. At least three parts of the problem are the u. S. China, and the 5g supply chain. The Wilson Center has just produced t...

[inaudible conversations] good afternoon everybody. And everybody who is looking at us virtually and everybody in line in the security line trying to get in. And everybody who will be watching sometime soon on a cable network. So i am jane harman, president and ceo of the Wilson Center and today we are probing a very complicated issue that is in my view d valvoline policymakers in washington and all over the world. At least three parts of the problem are the u. S. , china, and the 5g supply chai...

Good afternoon everybody. And everybody who is looking at us virtually and everybody in line in the security line trying to get in. And everybody who will be watching sometime soon on a cable network. So i am jane harman, president and ceo of the Wilson Center and today we are probing a very complicated issue that is in my view policymakers in washington and all over the world. At least three parts of the problem are the u. S. China, and the 5g supply chain. The Wilson Center has just produced t...

Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle ...

The corporate world and had he first kind of fullblown lifestyle brands, which is an idea we all take for granted now, but these were companies that for the first time were declaring that their Business Model was not to sell products but to sell ideas, a lifestyle, a sense of belonging, they could then extend into kind of self enclosed brants cue couldnt and nike ways to first one to do this, didnt ever own their factories and the main thing learned when i was researching no logo is there was a ...

We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that f...