Page 4 - Technology Understanding News Today

Naomi, thank you for joining us here on cspan2 book tv in midtown manhattan where branding and marketing is big business. Let me begin with your first book, no logo. What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was ...

Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very b...

Which was the four years before that, in the period where lot was changing and you have the first kind of old logo lifestyle brands. Well take it for granted now these were companies for the first time, were declaring their business w by was not to sell products but to sell ideas lifestyle, the sense of belonging they could extend into kind of selff enclosed branded cocoons. They could sell everything as long as it was granted with this logo. So nike was the first one to do this. They didnt ever...

What did you learn about nike, microsoft and starbucks in branding . Guest its great to be with you and to have this time. When i was writing the no logo it came out at the very beginning of 2000, so its almost exactly 20 years old. The period when i was researching which was the four years before that it was a period where lot was changing in the corporate world and you have the first kind of fullblown lifestyle brand, which is an idea we take for granted now, but these were companies that for ...

And this industry for so long and people always ask what is the Silicon Valley secret. I set out to answer those questions for them. Yours is the story of 75 years of Government Support and encouragement of the tech industry. I want to show you a clip of where we are today. This is from last year on capitol hill with mark zuckerberg. Lets watch. Car Companies Face a lot of competition. If they make a defective car, people will buy another one. Is there an alternative to facebook . The average am...

Good evening everyone. My name is elizabeth arliss a member of events task at politics and prose. A couple quick notes before we get started if you havent already, please silence your cell phone. Feel free to keep them on, take pictures, tag us on social media. Just do it silently. We have cspan booktv here tonight and you dont want to be the person whose phone starts ringing on national television. When we get to the q a portion i will pass around a wireless microphone. If you have a question, ...

I sent out to answer those questions for them. Yours is the story of 75 years of Government Support and encouragement of the tech industry. I want to show you a clip of where we are today. This is from last year on capitol hill with mark zuckerberg. Lets watch. Car Companies Face a lot of competition. If they make a defective car, people will buy another one. Is there an alternative to facebook . The average american uses eight different apps to communicate with each other. We provide a number o...

Couple of quick notes before we get started. Please take those moment to silence your cell phone. You can take pictures and you can post them on social media just do it silently. We have cspan2 its us here tonight and you dont want to be the first to have your phone ringing on national television. When we get to the q a portion of the event i will pass around a microphone. If you have a question, please raise your hand and wait for me to enter the microphone than speak into it. If you have not y...

Take you back live now to the conference on intelligence and National Security being held just outside of washington, d. C. This is a discussion about emerging and live coverage on cspan2. The intelligence champions council, emerging professionals and Intelligence Committee will be hosting the happy hour this evening. Year over year the senior most leaders in our community see summit as form to share strategic insight and critical partners, this has been no exception. We had allstar lineup to cl...

Investigation which occurred months before my appointment or matters related to the so called steel and dossier these matters are the subject of ongoing review by the department any questions on these topics should therefore be directed to the f. B. I. Or the Justice Department the 3rd as i explain this morning it is important for me to adhere to what we wrote in our report the report contains our findings and analysis and the reasons for the decisions we made we stated the results of our invest...