Temoc Morfin News Today

The superstar rapper is back with another franchise investment, this time putting his money and personality behind Cilantro Taco Grill as he looks to boost Latino-owned businesses.

Chicago-based Cilantro Taco Grill owner Temoc Morfin wants his immigration story to inspire other Latinos to join his team through franchising

Temoc Morfin's father Don Javi led his wife and 11 children across the border from Guadalajara, Mexico, so that his family could capture their slice of the American dream. For Morfin, that was a taco shop. Something akin to Chipotle, but drawn from the traditions of Guadalajara and flavors cooked by his mother and sisters. In 2013, opportunity knocked on his door, and a spot opened on the corner of a busy intersection in Stone Park, a western suburb of Chicago. 

Cilantro Taco Grill, a Mexican immigrant-founded fast casual restaurant with over 15 locations throughout Chicago, has partnered with singer Armando Christian Perez (Pitbull) and Fransmart, to help expand to 1,000 units worldwide over the next 10 years. "I invested in…

Authentic Mexican fast casual concept with 15 locations throughout Chicago enlists two heavy-hitters to bring Cilantro to the nation's top 100 largest markets

/PRNewswire/ -- Cilantro Taco Grill, the Mexican immigrant-founded fast casual restaurant with more than 15 locations throughout Chicago, has partnered with...