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The great mall of China The next big thing in retail comes with Chinese characteristics Chinese apps are to 21st-century shopping what American malls were to last century’s A LMOST EVERYONE in China knows “Austin” Li Jiaqi. The 28-year-old “Lipstick Brother”, started out flogging make-up products in Nanchang, a provincial city, and now sells them to millions by live-streaming on Taobao, part of Alibaba, China’s biggest internet retailer—once shifting 15,000 sticks of lipstick in f...