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A Peek into 2020 Peak: Fulfilling the Promise of Omnichannel

A Peek into 2020 Peak: Fulfilling the Promise of Omnichannel March 2, 2021 Coming after a year of economic contraction and retail disruption, the 2020 peak holiday season threatened to be brutal on retailers. Perennial challenges like staffing were compounded by the COVID-19 pandemic. The shift to ecommerce looked to favor digital pure-plays at the expense of brick-and-mortar stores, even those with online capabilities. What’s more, the special circumstances of the pandemic highlighted the ne...
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