it s time now to answer some of your business questions. let s get our board of directors in here to help. les mccue enis the president and seo of predictable success and author of the book the sinner gist: how to lead your team to predictable success. angela joe kim is the author of savor the success. great to see both of you guys. let s get to the first question. fwz cyber sales. as a small business selling online, what would be the most effective method to combat shopping cart abandonment? i love this questionment i work ford a company called cooking.com in 1998. we thought about that most. you see people find stuff, get it in the shopping cart and never come back. you deal with online sales. all the time.
guys in kilts do? they say that s a good question. our challenge is making sure we remind people the services we offer week have to basically get ahead the kilts. they have seven franchises up and running and five in the pipeline. their goal, many, many, many more men in kilts washing windows. i think the future holds hopefully a tartan army across north america. my goal is when people think of window cleaning, they ll think of men in kilts. as they say in the musical gypsy, sometimes you got have a gimmick. in the case of men in kilts it s certainly working but it k it work for every small business? fifth is an investment adviser and best selling author. you can find him at ruleoneinvesting.com. and lee is the author of the
i.n.k. and less is the author of the book the sinner gist how to lead your team to predictable success. great to see both of you guys. hi, j.j. the thing that struck me is the word uncontrollable. this is an uncontrollable expense. how do you prepare for something like that? that is the tough part. if one of your costs is fuel, you re in trouble. fuel costs are a rise on a global market. there s nothing you can do about it. there s nothing a president can do about it. one of the solutions i like is technology. use route optimization software to cut down the miles your truck has to go. there are lots of software programs, some key to small routes like, you know, ice delivery or flower delivery would be route savvy, c-2 logics, optitime. what about the idea of passing the cost along?