Think Mobile News Today

Discover the latest content written by Lance Ulanoff, US Editor in Chief at TechRadar.

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Information gets to them is the same? >> absolutely. you know, social media could be our best friend and worst enemy today. millennials happen to be spending the most time on social media. when it comes to marketing tactics to appealing to the millennial consumer, so much remains in the social media space. >> embrace social media and think digital first. think mobile. >> yes. absolutely. this is the biggest disappointment because you might have the most beautiful website with great services or g...

Homes, are we sitting at our desk tops? are we sitting on our laptops? no, were sitting with our ipads, were sitting with our mobile devices, were scrolling through looking for that. even that, thats the mobile experience. so everyone understands, thats where people look first. >> right. okay. thats basically what google is telling us as well. right, as youre saying this is what were concentrating on. this is a good reminder for us to take a look at our site and see how it looks on mobile. >> th...

Forethought. >> right. >> it really means that your -- first of all, your site should be smart enough to recognize the kind of device it is on. it has to sniff that information and then be resizeable. when youre designing, think about that. you have to have all of these panels that show full width, half width, one column. when we were designing our site thats kind of what we went through. it seemed very complex, but once you do it -- >> right. >> -- then it kind of lays the groundwork and it bec...

>> absolutely. social media could be best friend and worst enemy today. millennials happen to be spending the most time on social media. when it comes to marketing tactics. so much of those tactics remain in the social media space. >> embrace social media. think digital first. think mobile. >> yes. absolutely. this is the biggest disappointment because you might have the most beautiful website with great services or great product, but if your website is not mobile optimized you will lose out on ...