Page 2 - Thinking Inside News Today

Research by addressable TV provider Finecast and Amplified Intelligence into the role of attention across TV has revealed that the platform on which an ad is se...

TV viewing habits have changed, but the best screen in the house is still a valuable medium for brands to advertise; one that comes with advanced targeting, optimization and measurement capabilities. For any brand looking to invest in growth strategies rooted in either awareness or targeted marketing, there are many reasons why TV will be key to creating the long-term fame every brand deserves.

Food products targeted to school-aged kids must first entice discerning parents, then delight fussy youngsters. Leverage these nine trends to accomplish both goals.

The remarkable rise of the viral sensation Wordle, which the New York Times recently bought, is just the latest in a very long line of word puzzles that have intrigued us down the centuries, finds Richard Godwin

When Sondheim, to my astonishment, wrote back, he said that although he no longer had a regular solving practice, he counted introducing American readers to cryptic crosswords among the great achievements of his life.

Virtual Tri-State CSA Conference planned for Oct. 25, 2021.

Oscillating Water Column Marine energy devices that can capture energy from water bodies take many shapes, as shown in these reference model illustrations. Image from Sandia National Laboratories Marine energy system developers therefore have a pressing need for more efficient and cost-effective prototyping techniques. To fill this innovation gap, researchers at the National Renewable Energy Laboratory (NREL) and Montana State University se...

Joan Driggs, EnsembleIQ Meal kits might be more buzz than “BAM!” according to research from The NPD Group, which reports that trial remains a relatively low 3 percent of the adult (18 years and older) U.S. population. On the upside, subscribers like the time savings of not having to choose a recipe, purchase necessary ingredients and partial prep, according to NPD Group’s study, Thinking Inside the Box: A Fresh Look at Meal Kit Delivery Services. Young adults in particular appreciate the...

England XI of foreign players who were rumoured for a Three Lions call-up Mikel Arteta considered taking on FIFA | Clive Rose/Getty Images A major issue for any foreign-born player hoping to gain eligibility to play for England one day is the Home Nations’ Agreement that the FA first entered into with Scotland, Wales and Northern Ireland in 1993. It has evolved over the years with minor updates, but the underlying rule is that foreign-born players with no ties to England cannot become natur...

The Bodleian Libraries’ website states that the purchase of the book coffer was made “with support from Art Fund, the Bodleians Kenneth Rose Fund and the Friends of the Bodleian.” Unfortunately, nothing else is mentioned; for instance, how the book coffer ended up in that auction in the first place. There is no doubt, however, that this book coffer is a rare item indeed, as only about 100 of them are known to be in existence. By comparison, thousands of manuscripts, and printed books from...