Thomas Caf News Today

Burberry has installed a mirrored mountain structure on South Korea’s Jeju Island, the first of a planned series of global pop-ups. 

The consumer journey has undergone a complete reinvention over lockdown. While there has been a huge shift to shopping online, the high street has continued to play a key role in the conversion funnel. Creating a successful omnichannel strategy is already looking to pay dividends in Asian markets, and increasingly in the West too.