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Givaudan reveals the five consumer macro trends that will transform 'confusion and disruption into certainty and opportunity'

The world is currently fraught with uncertainties, ranging from economic and political instability to the ongoing threat of climate change and supply chain shortages. Along with the ever-present shadow of Covid-19, these factors are impacting peopleโ€™s behaviours, values and even taste preferences.
Patsy Ramirez Arroyo Julia Scott Xiaojing Huang Barry Smith Thomas Ullram Amber Case

Givaudan reveals the five consumer macro trends that will transform 'confusion and disruption into certainty and opportunity'

The world is currently fraught with uncertainties, ranging from economic and political instability to the ongoing threat of climate change and supply chain shortages. Along with the ever-present shadow of Covid-19, these factors are impacting peopleโ€™s behaviours, values and even taste preferences.
Julia Scott Patsy Ramirez Arroyo Barry Smith Xiaojing Huang Thomas Ullram Amber Case

'There's no second chance to make a first impression': Givaudan on how to enable alt meat's 'final push' into the mainstream

Meat alternatives are moving in the right direction on taste, texture and affordability, according to the flavour and fragrance giant. But manufacturers still need to bridge a gap to everyday consumers in order to reap the rewards of the mass market, it says.
United Kingdom Thomas Ullram Lucas Huber Savoury Europe At Givaudan Taste Wellbeing Division Category Manager Proteins Innovation Director Savoury Europe

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