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Corporate message, "we are sticking to our core customer, who are young, male, urban." according to a poll, the value kaepernick more than the general population. the nike reputation, does it take a hit from those ads last september? yes, but its still nice. the billionaire founder of nike says it doesnt matter if a lot of people hate your brand, as long as people who want to buy your shoes love you. thats all that matters. >> melissa: that is so interesting. it used to be the thinking was if yo...