Page 5 - Thums Up News Today

New Delhi [India], October 21 (ANI/BusinessWire India): Adding to the Diwali merriment, Costa Coffee, Coca-Cola's leading player in the commercial beverage categories in India, has unveiled its festive campaign CostaWaliDiwali. The new campaign is as innovative as it is heartwarming, and is aimed at connecting with young coffee enthusiasts in the country. CostaWaliDiwali seeks to encourage its audiences to come together to celebrate this festive season, by bonding over light-hearted moments ...

The company announced that it had grabbed 20% share of the cola market in India. How did it get to this point?

Creative critique from a gender lens: 19-23 September

Mumbai: Continuing its rejuvenated India ambitions, W+K India has appointed Shreekant Srinivasan as head of business for the agency’s Delhi office. In his new role, he will lead the new business agenda as well as head the account management function for the office. In typical W+K fashion, he will be closely involved in all key brand work.

Best Media Info: The digital-first, multi-tech campaign will provide exclusive access to Toofani match moments via the innovative “Stump Cam”| Advertising News

New Delhi [India], September 22 (ANI/BusinessWire India): With the ICC T20 Men's World Cup just around the corner, Thums Up, Coca-Cola India's first billion-dollar homegrown brand, has unveiled a new 'StumpCam' campaign to provide audiences with exclusive access to match footage and content. Thums Up will be adopting a digital-first, multi-tech marketing approach to drive consumer engagement for the content-led campaign. The campaign, which features renowned cricketers and supers...

We are much larger today than we were when we sold our portfolio: Nadia Chauhan

COVID vaccines top Clarivate’s new brands list; Fed Circuit reverses Coca-Cola’s TTAB win; Skechers sues Brooks; USPTO to retire Public PAIR tool; CCB sees cricket complaint

50-60% of the category’s (Cola) overall spendings are utilised during the summer period. BestMediaInfo.com speaks to experts to understand whether using A-level celebrities is still the only way the cola category can advertise

Mumbai: With ad volumes of 5022.9 (against last week’s 4557.7), FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the ninth week of 2022 (From 26 February to 4 March), according to Broadcast Audience Research Council (Barc) data. It was followed by Reckitt Benckiser at 2360.97. All set to ride the upcoming summer wave and the next IPL season, beverages company