Page 4 - Thums Up News Today

Industry experts feel the iconic desi cola will require more than heritage value and nostalgia to create a stir.

Although this kind of coveting is no sin, can the swaps move the cola brands' bottom lines?

Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity

Best Media Info: Conceptualised by Ogilvy, the campaign brings alive the concept of charging oneself to fight challenges and adversities head-on| Ad Craft News

A video showcasing the preparation of 'Thums Up' pani puri, has surfaced on Twitter, leaving foodies angry.

Best Media Info: As Khan turns 57, here’s a recap some of his famous brand endorsements and TV commercials| Advertising News

Mumbai: Beverage giant Coca-Cola India has partnered with Adani Group subsidiary ‘Adani Digital Labs Private Limited’ to optimise the reach of its brands to consumers across the country. As part of this first-of-its-kind initiative, Coca-Cola India is working with Adani Digital Labs Private Limited to use the consumer-centric platform for product sampling and develop deep

New Delhi [India], December 2 (ANI/BusinessWire India): Beverage giant Coca-Cola India has partnered with Adani Group subsidiary 'Adani Digital Labs Private Limited' to optimize the reach of its brands to consumers across the country. As part of this first-of-its-kind initiative, Coca-Cola India is working with Adani Digital Labs Private Limited to use the consumer-centric platform for product sampling and develop deep consumer insights and unparalleled 'direct connect' with the ...

Best Media Info: Through the partnership, select brands under Coca-Cola India’s ambit will be sampled at, airports for building deep insights about the consumer| Marketing News

Sprite has grown to become a billion dollar brand in India driven by the success of a locally-adapted, occasion-based global marketing campaign, says Coca-Cola