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New Report Finds Opportunity To Re-think Customer Lifetime Value

Share this article Share this article SAN JOSE, Calif., March 2, 2021 /PRNewswire/ -- Today, the Chief Marketing Officer (CMO) Council, in collaboration with Deloitte Digital, published a new report – "Humanizing + Analyzing Relationships To Drive Revenue, Retention And Returns." The new report details the challenges and best practices for segmenting customers and defining, measuring and tracking customer lifetime value (LTV). The insights are based on a survey of over 150 brand leaders and ...
Tim Greulich Donovan Neale Deloitte Consulting Chief Marketing Officer Deloitte Digital Analyzing Relationships To Drive Revenue

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