Tipi Group News Today

Fresh off a week going deep on converging media, creative, and platforms, we ask marketers: will the apps continue gaining ground until there’s nothing left, or are there some things that don’t fit into a phone?

At a recent roundtable with food, drink and hospitality marketing leaders from The Drum Network, we asked one last question: what’s the one lever brands in this space can pull to stay ahead of the pack?

The Drum sits down with seven leading food and drink marketers to chart growing complexity, ‘nichification’, and how to build a brand in this crowded space.

Adland has a reputation for talking occasional nonsense, hidden behind initialisms and buzzwords. Here, ad execs from The Drum Network get a chance to atone, by throwing their own hated phrases into a pit.

Web3 hopefuls dream of a revolution, bringing decentralization and other power shifts. Is it small tech’s time to shine? For our AI and web3 deep dive, we asked seven experts from The Drum Network.

The IPA and Isba recently announced 70 founding signatories to the Positive Pitch Pledge, aiming to make pitching more intentional, accountable and responsible; and acknowledging wastefulness and harm to participants’ wellbeing. But is pledging to do better enough, or just papering over the cracks of a broken system? We asked seven experts from The Drum Network – some signatories, some not – to weigh in.

Loneliness won’t be an alien topic to many of us after two years of lockdowns, remote work and staring at computer screens. But loneliness and being physically isolated are two different things. As the dust has settled on a hybrid world, loneliness hasn’t disappeared but mutated. With loneliness the topic for this week’s Mental Health Awareness Week in the UK, we checked in with five adlanders from The Drum Network about the shape of the problem and what we can do.

Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.

Talent in the marketing industry comes from some surprising corners. In our series What I Learned... we explore the surprising origin stories of some of agencyland’s biggest characters and brightest stars.

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drums audience. Find out more on The Drum Network homepage. Uptimes founders (L-R): Jamie True, Patrick Waller and Jack Bekhor on cultivating a safe space for knowledge. Knowledge hacking app, Uptime, has successfully secured $16m in funding from leading global investors including former CEO of Tesco, Sir Te...