Toby Starr News Today

CAT approves consolidation of Google claims in ad tech litigation

A second lawsuit seeking damages from Google on behalf of UK publishers has launched - apparently in direct competition with the first.

Ad-tech litigations could win billions for publishers if successful

Press Gazette digests two lawsuits targeting Google's allegedly monopolistic ad tech practices and explains what they mean for UK publishers.

The amount of damages being sought in class actions leapt from £4bn in 2021 to £26bn in 2022.

Google was sued by 130,000 publishers in the UK for abusing online advertising dominance. At the moment, there is no comment from Google.

Google and its parent Alphabet Inc. were sued in a UK court over alleged antitrust abuses in a group claim by 130,000 businesses that argues the tech

Google and its parent Alphabet Inc. were sued in a U.K. court in a group antitrust claim by 130,000 businesses that argues the tech giants approach to advertising is expected to have cost companies billions of dollars in lost revenue.

According to recent reports, Google is facing a claim from  UK publishers over online advertising. The company has been sued by a group of British website publishers who claimed that Google and Alphabet misused their strong position in online advertising which is causing a decrease in their revenue. Read the entire article to learn more about this news piece. About the investigation 'Google works constructively with publishers across Europe -- our advertising tools, and those of our many a...

Google was sued on Wednesday by a group of British website publishers who allege the U.S. company and its parent Alphabet abused their dominant position in online advertising, depriving them of... | November 30, 2022