Tom Noakes News Today

Apple has launched its latest film for the “Relax, it’s iPhone” campaign in Australia via TBWAMedia Arts Lab Sydney, which puts iPhone 15 to the ultimate test featuring the country’s most infamous bird: the magpie. “Swoop” showcases the durability of the device's Ceramic Shield through a uniqu

Featuring the country’s most infamous bird: the magpie.

Tom Noakes took out the coveted award at the Australian Director’s Guild awards last night for helming his delightfully surrealist “Spiral in the Diner” spot for Mattress Firm out of Droga5 NY and produced through Prettybird.

Nominees include Fires, The Newsreader, Wentworth, The Twelve, Home & Away and Total Control.

How Mother cracked a common creative conundrum

Campaign picks the best recent ads and names a favourite.

Ikea has launched an integrated campaign in the UK and Ireland by Mother.

February 22, 2021 1:27 Carsales has launched its new ‘Everything You Auto Know’ brand positioning, with a view to reinforce its market-leading status, partnering with creative agency BMF for the ad campaign. The campaign, which launched nationally overnight with a new TVC ‘Grandma’s Hands’, highlights Carsales as Australia’s most trusted place to buy, sell, and be the go-to resource for everything cars. The clip features two grandmas driving down a country road, carefree and enjoyi...

February 22 2021, 9:30 am | BY Ricki Green | 23 Comments carsales loves cars – shamelessly so… and has launched its new brand repositioning via BMF to reinforce its market leadership via Everything You Auto Know.   carsales partnered with BMF to bring its knowledge and passion for the automotive category to life with a creative flare set to resonate with all Australians and start to shift the reputation of Australia’s most trusted place to buy and sell to be the go-to for everythi...

 – launching across TV and digital in Canada in November before rolling out to other markets including the US, UK, China, Taiwan and Hong Kong – builds on the brand’s mindset of ‘originality’ that has seen The Glenlivet breaking traditions to set new standards in whisky since 1824.   While the Original By Tradition launch film took viewers on a journey through the brand’s pioneering heritage, the new instalment ups the ante with an even bolder and more vis...