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Market forces shape health tech innovation, but the most transformative startups have a keen understanding of adoption patterns and change management at the organizational level, says Sally Frank in advance of her HIMSS24 presentation.

Many health organizations are working to get patient information flowing more seamlessly, but data overload can frustrate clinicians. In a HIMSS23 Views from the Top session preview, athenahealth CEO Bob Segert offers thoughts on how IT can help.

What are they going to do with this information. thats really been the question since pope francis was elected. are they going to stay down this my optic path with an op session, pope francis words, on abortion and gay and lesbian rights, or are they going to find this new balance with pope francis and progressive catholics like us. it will be interesting to see and i hope they work with us to find the new balance. >> its always great to have you on the program. ill be curious to hear if groups ...

>> no. that is not at all our agenda. >> it appears that you will disrupt the caucuses? >> were trying to get used to that idea that people are scared of us. >> whats going to happen tonight, in a word? just watching what happens? watching the turn out? >> the movement moves where it wants to move. its very fluid. >> appreciate you coming up. have a cup of coffee and stick around with us this morning. straight ahead on "starting point," michele bachmann joining us, as well as her family. minne...