Despite initially facing significant challenges in encouraging tourism businesses to register and create listings on the tourism digital platform ‘ParrAPI’, there are presently approximately 1500 registered organisations.
Launched in April .
Tools to help Australian wine producers grow exports and increase cellar door sales
March 2nd, 2021
Vintage 2021 is under way in most of Australia’s 65 wine regions, and as grapegrowers and winemakers concentrate on crafting wines of distinction, Wine Australia has assembled tools and resources to help wine producers to connect with trade customers and consumers.
Australian Wine Connect will bring the global wine community together through an always-on, 24/7 virtual showcase to experience and explore Australia’s thrilling wine scene. The interactive platform will feature wineries from across 65 regions; connecting winemakers, buyers, importers, distributors, media, educators and more; and offering a diverse program of engaging events and experiences. Wineries can register here to participate. The platform will go live on 31 March 2021, with an official launch in April 2021.