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In its latest positioning for its ‘biggest year of growth to date,’ Toynamics UK and Ireland has tapped the award-winning communications agency, Playtime PR to strengthen its domestic marketing efforts.
The move follows the appointment of Emma Damerell as the company’s head of marketing only last month, with whom Playtime PR will work hand-in-hand to deliver new strategic PR support for both the Hape and Skip Hop brands.
The partnership will also work to support Toynamics’ UK plans for Nebulous Stars and Nanoblocks.
“We have very high hopes for the business in 2021 and Emma has been busy shaking up our marketing plans for the year to ensure we pull out all the stops,” said David Allan, MD, Toynamics UK and Ireland.