Page 6 - Tracking Transparency News Today

A new study from the University of Oxford reports that App Tracking Transparency is largely living up to Apple's privacy promises — but motivated advertisers are finding solutions that Apple can not stop.

The 90-second video campaign highlights a slew of features Apple has developed to safeguard users' data like Mail Privacy Protection and App Tracking

Apple just released a witty new ad titled Data Auction, designed to throw yet another dagger at the heart of data hoarding ad networks. Watch it here!

Unity Software offered advertisers a workaround to avoid losses from Apple's iOS 14 App Tracking Transparency, but it didn't work and company shares are now down 37%.

Advertising technology (adtech) is a blanket term covering all software and services used to deliver and target digital advertisements...

Unity Software offered advertisers a workaround to avoid losses from Apples iOS 14 App Tracking Transparency, but it didnt work and company shares are now down 37%.

Meta CFO says Apple is partly to blame for a company-wide hiring freeze

Apple’s big privacy update came out a year ago. What did it do for you?

Apple’s App Tracking Transparency (ATT) feature was introduced last year, but may not be a tough as some folks think, reports Ars Technica. App Tracking Transparency allows you to choose whether an app can track your activity across other companies’ apps and websites for the purposes of advertising

Apples App Tracking Transparency will reportedly cause some more havoc to Facebook and other companies (before its impact gets mitigated).