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trade generics: Top drugmakers bet on trade generics to grow beyond metros

Trade generics are branded medicines that are not promoted to physicians but are directly sold through retailers and distributors. In India, trade generics have a market share of 20% by volume and 5-6% by value, according to data and analytics firm IQVIA. The segment is growing around 14-15% per annum.
Andhra Pradesh Jan Aushadhi Umang Vohra Jan Aushadhi Kendras Sandeep Singh Top Drugmakers Bet

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