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Every day. really dig into it, understand the fundamentals, what is the business plan here. we dont know a lot about the advertising and what exactly their goal is. we know they have a tv strategy. we know they have different goals but what exactly is the advertising plan here? i think thats a really big question. and just because you know it, and theres a lot of hype, you dont just buy into it right away. >> im a buyer and im going to be a quick seller. this is one of those stocks that wreaks o...