Trading Programme News Today

As we reflect on the year 2022, we are proud that in the first year of launching SAB Sharp, we have been able to commit to our promise of championing responsibility in our communities.

SAB leads the charge in getting South Africa to be Sharp, with its new outcomes-based responsible consumption platform with focused key interventions.

The SAB Sharp platform will enable SAB to run interventions that can accelerate the curbing of irresponsible consumption of alcohol at scale and with pace.