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How brands are celebrating NAIDOC week 2021 | Marketing Magazine

How brands are celebrating NAIDOC week 2021 | Marketing Magazine
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Australia Post celebrates NAIDOC Week with traditional place names on new satchels

Date Time Australia Post celebrates NAIDOC Week with traditional place names on new satchels Australia Post is marking 2021 NAIDOC Week and its theme, “Heal Country!” by launching new packaging that includes a dedicated space for the inclusion of Traditional Place names for customers who wish to recognise traditional Country on their mail. The organisation is also reflecting its ongoing commitment to celebrating First Nations culture by wrapping a number of its Street Posting Boxes in Indigenous artwork with a design created by Darwin’s Marcus Lee of the Karajarri People. Australia Post’s National Indigenous Manager and Noongar man Chris Heelan said the move to provide room for Traditional Place names on satchels comes after being approached by First Nations Gomeroi woman Rachael McPhail, and has come about as a direct result of customer feedback.

NAIDOC Week 2021: Australia Post packaging creates space for traditional land names in celebration of NAIDOC week

Australia Post has launched new packaging that includes a dedicated spot for Indigenous land names so Australians can recognise traditional Country on their mail. The dedicated address line for First Nation country has been introduced during NAIDOC week and will be a permanent fixture on Australia Post packaging from today. Australia Post s National Indigenous Manager and Noongar man Chris Heelan said the new initiative is a result of customer feedback and consultation with First Nations Gomeroi woman Rachael McPhail. READ MORE: The satchel post envelopes (Australia Post) We not only listened to Rachael, but to the overwhelming feedback from thousands of Australians who supported this fantastic concept to recognise traditional Country on their mail, Mr Heelan said.

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