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What Google's Latest Cookie Announcement Means for Top Ad Tech Stocks, According to Analysts

Some analysts said their views havent changed. But BMO downgraded one ad tech stock, noting its "too hot in the kitchen." Google said in a blog post Wednesday it will use "privacy-preserving technologies that only rely on methods like anonymization or aggregation of data after it stops supporting cookies. Cookies are small pieces of code that websites deliver to a visitors browser and stay with them as that person visits other sites. They have been used to track users across multiple sites to t...
United States Jounce Media Trade Desk Liveramp Thursday Traffic Solution ஒன்றுபட்டது மாநிலங்களில்

Apple's Seismic Change to the Mobile Ad Industry Is Drawing Near, and It's Rocking the Ecosystem

Some have lambasted the change, saying it will hurt the ecosystems small, independent players. And even if certain players violate Apples guidelines, its unclear how that behavior would even be discovered, or whether theyd be kicked out of the App Store for violating the rules. Apples change, which was supposed to launch earlier this fall but was delayed to give app makers more time to retool their advertising systems to comply, will take a privacy option that was previously buried deep in user...
Craig Federighi Travis Clinger Sergio Serra Mike Brooks Inmobi Serra Eric Seufert

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