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May 1, 2024
Report finds over half of U.S. viewers cited that difficulty finding new content can be frustrating, leading them to rewatch something they’ve already seen ...
May 1, 2024
Survey of U.S., European viewers indicates only a quarter of respondents can access all of their content in one place
July 19, 2023
Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content Despite economic uncertainty, 94% of advertisers expect to maintain or increase spending in premium streaming channels in the next 12 months
June 2, 2023
Summer Viewing Just 2% Below Other Seasonal TV Periods, Advertisers Still Spend Less - 06/05/2023
June 2, 2023
Effectv has released the results of research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that ma
February 23, 2023
About 65% of households tune into games for an average of 9.25 hours of viewing time per home, according to Effectv research
May 10, 2021
The Shawnee News-Star City leaders are urging everyone to continue to respect mask requirements still imposed by some businesses in town. On Monday, Shawnee city commissioners approved a resolution to support the efforts of local businesses that are making the choice to continue using face coverings even though the city ended its mask mandate last week. “City Commission of Shawnee wishes to encourage compliance with the mask policies of businesses within Shawnee,” the resolution reads. “C...
December 31, 2020
COVID-19 dominates year The Shawnee News-Star Reminiscing on the past 12 months, the most significant of events glaring back is clearly COVID-19 — and how it has upended life as we know it. Whether its been health scares, shutdowns or mask mandates, the pandemic has forced everyone to reimagine how to function safely from a distance. The year began as usual, with news of new business coming and a church marked its centennial. January (Pre-COVID-19) • A formal sentencing hearing took place f...