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Peloton's pivot to $6,000 treadmills... is paying off?!?

Peloton’s Q2 2024 earnings were mixed — some things flopped, other things seem to be buoying the business. Like relaunching the Tread Plus for $6,000. CEO Barry McCarthy told investors on the earnings call that since it started taking orders in December, there’s actually a demand backlog. McCarthy also said increased interest led to more sales of its cheaper, entry-level Tread. That, I get. (I reviewed it, it’s great.) But I’m fascinated by the folks who didn’t blink at plopping down...
Barry Mccarthy Tread Plus

Peloton's Q1 earnings are in... and it's still limping along.

New quarter, same story. Peloton shares are falling after today’s earnings release in which the company said it was struggling to convert free users of its app to paid subscriptions. It pointed to recent partnerships, like the one with Lululemon, as an area of growth, along with hardware rentals. But once again, subscriber churn was higher than expected — a not-so-encouraging trend for a company known for its loyal fanbase. It also confirmed that the Tread Plus will be relaunching at $5,995...
Tread Plus

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Peloton To Pay A $19 Million Fine For Tread Plus Safety Issues

Peloton was fined almost $20 miilion for unsafe treadmills. Peloton is putting an end to its legal dispute with authorities over Tread Plus safety concerns after agreeing to pay the Consumer Product Safety Commission a little over $19 million.
John Foley Consumer Product Safety Commission Peloton Interactive Inc Company Says It Is Willing To Cooperate Tread Plus Peloton Treadmill

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