Tropical Chilli News Today

The new Sierra Tequila bottle toppers will be made with 100% post-consumer recycled plastic, as the brand ups its sustainable efforts.

We chat with Philipp Stahl, head of global brand marketing at Borco, about the company's latest Tequila innovation: Sierra Tropical Chilli.

Tequila brand Sierra is marking National Tequila Day with a series of frozen Margarita recipes for consumers to try at home

A well-loved brand for more than 40 years, Sierra Tequila has responded to consumer demand for lower-ABV drinks with its new Tropical Chilli.

Almost two-thirds (62%) of Thai consumers have stopped buying alcohol because it is too expensive, new research has shown.

Tequila brand Sierra has tapped into the low-ABV trend with the launch of a lower-strength expression infused with tropical fruits.