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Study: 68% of non-parents in APAC region are choosing not to have children, how can brands adapt?

As times evolve, more young people have become increasingly sceptical of the notion of childbearing. Nearly 68% of non-parents in the APAC region are questioning or have decided not to have children, with one in three having decided not to have kids. Japan (50%), Hong Kong (44%), Singapore (42%) and
Hong Kong Mccann Worldgroup Shilpa Sinha Joji Jacob Truth Central Huggies Malaysia

McCann Worldgroup CEO Daryl Lee: Creative shouldn't cede attribution and measurement of brand performance to media agencies | News

A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.
New York United States Daryl Lee Mccann Worldgroup Valerie Madon Mccann Erickson

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The new face of purpose in MENA

A region with a long history of purposeful work, MENA is witnessing a new push for purpose dictated by the pandemic. WARC’s Chiara Manco explores its challenges and opportunities. Brand purpose has always been a key area of focus for marketers in the MENA region, as made apparent by work awarded over the past four years of the WARC Prize for MENA Strategy. Traditionally, purposeful work peaked around the Ramadan season, where values such as togetherness and charity are put centre-stage. More ...
Saudi Arabia Chiara Manco Shagorika Heryani Peter Debenedictis Tunisie Telecom Burger King
Source: warc.com

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