Truth Enterprises News Today

Cumbria Police cites concerns over underage drinking at Carlisle's Truth venue.

COUNCILLORS have upheld a police objection to the transfer of a Carlisle nightclub licence because officers felt it was merely a rebranding exercise.

A CARLISLE club is facing a licensing hearing next week after concerns were raised by Cumbria Police that it has been serving underage customers.

If a brand wants to thrive and not just survive, it has to earn the loyalty and trust of its customer base.