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Disillusioned DTC Brands Reject Walled Garden Measurement

Performance marketers have been using third-party solutions to measure campaign performance instead of relying on platform metrics.

Michael lisovetskyTucker mathesonKatya constantineChris rigasAnkur goyalTriple whaleDigishopgirl mediaBuyers question inventory quality

How To Make Strategic Marketing Cuts That Don t Sacrifice Growth

CMOs need to support their C-suite partners in the finance branch with a more strategic budgeting strategy versus a reactive one-size-fits-all cost-cutting approach.

New yorkUnited statesTucker mathesonForbes agency councilManaging partnerAgency council

Oova Signs On Markacy As Agency Of Record

Oova Signs On Markacy As Agency Of Record
lelezard.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lelezard.com Daily Mail and Mail on Sunday newspapers.

New yorkUnited statesAmy divaraniyaTucker mathesonOova signs on markacy as agencyPartner coProduct serviceAgency of recordNew york cityFinance based marketing

ATTN: s New Creative Shop Is on Track to Net 70% Revenue Growth

ATTN: s New Creative Shop Is on Track to Net 70% Revenue Growth
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Zooey deschanelLando norrisKristen kingMatthew segalTaryn crouthersCindy vanegas gesualeBusta rhymesKarl sakasTucker mathesonWarner brosGoogle chromeLil yachtyCandle media

How CMOs And Marketers Should Measure Omnichannel Attribution

Here s how brands at different stages should analyze their marketing attribution to scale more profitably.

New yorkUnited statesTucker mathesonForbes agency councilManaging partnerGoogle analyticsMedia efficiency ratePermissible customer acquisition costsAgency council

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