Disillusioned DTC Brands Reject Walled Garden Measurement
Performance marketers have been using third-party solutions to measure campaign performance instead of relying on platform metrics.
Source: adweek.com
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Lessons Learned: Slow and Steady Won the Digital Marketing Race for DigiShopGirl's Founder
In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the…
Source: biztoc.com
As Search and Social Converge Marketers Spy an Opportunity
TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
Katya Constantine Ivonnie Dulce Natasha Blumenkron App Tracking Transparency Liam Johnson Amanda Grant
Source: adweek.com
Google's Latest AI Ad Tool Stirs Fresh Transparency Concerns for Marketers
The tool, due to roll out in the coming months, will be embedded into Performance Max.
Nirish Prasad Chirag Shah Katya Constantine Jon Morgenstern University Of Washington Information School
Source: adweek.com
Super Bowl Social Spend Shifted Toward TikTok, Reddit
Recent changes in the media mix upended Super Bowl digital advertising
Source: adweek.com
In 2023, Savvy DTC Brands Diversify Playbook
No longer able to rely on Meta and facing a recession, digitally native brands are finding new ways to do performance marketing.
Source: adweek.com
Buyers Face Retail Media Growing Pains
The IAB is working on creating standards for digital retail media buying in 2023.
Jeffrey Bustos Katya Constantine Janine Flaccavento Elizabeth Marsten Interactive Advertising Bureau Media Rating Council
Source: adweek.com
Twitter, TikTok and Taboola Grow Ad Spend as Economy Scrambles Media Mix
Twitter also increased its percentage of total ad spend since Musk’s ownership
Source: adweek.com
Digishopgirl Named 2022 Google Premier Partner
/PRNewswire/ -- Seattle-based digital agency Digishopgirl announced today that it has achieved 2022 Premier Partner status in the Google Partners program....
Source: prnewswire.com
Digishopgirl Named 2022 Google Premier Partner
SEATTLE, Feb. 8, 2022 /PRNewswire/ -- Seattle-based digital agency Digishopgirl announced today that it has achieved 2022 Premier Partner status i...
Source: businessinsider.com