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Addressable TV advertising to reach Rs 9872 crore in 2026: GroupM

The report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of 2024. Furthermore, the report adds that there has been a 117% growth in the number of unique CTV devices from 2022 to 2023.

Uttar pradeshMadhya pradeshRajiv rajagopalAtique kaziLandscape of indian televisionChanging landscapeDigital productsAmpere analysisGroupm nexus advancedTv advertisingTv households

For news channels, a pre-election blessing in Ram temple consecration

The spike in advertising rates and viewership leading up to and during the ceremony was comparable to a general election counting day

Uttar pradeshUnited kingdomAditya tandonKaran tauraniAnita nayyarElara capital ltdAudience research councilIndia today groupMedia researchAdex indiaBroadcast audience research councilAaj takIndia todayAyodhya ram templeConsecration ceremonyAyodhya ram temple consecration ceremony

Super Bowl ads: It s getting harder for commercials to score with consumers

Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.

United statesSan franciscoTroy polamaluJoe greeneBig fourAnheuser busch inbevKansas city chiefsSuper bowlGeneral motorsMountain dewBud lightMean joe greeneCoke zeroSuper bowlTv advertisingUs television

First-Time Super Bowl Advertisers Break Down Their Marketing Strategies

Popeye's, Pepsi-owned Starry, and Kawasaki are introducing new products nationwide, but have a plan to keep the conversation going after the Big Game.

Mark grossMichael smithBob obrienSami siddiquiKawasaki motors corpNational collegiate athletic association march madnessSuper bowlDuck plump extreme plumpingBobo brienSuper bowl themedNational collegiate athletic associationMarch madnessBi primeSuper bowl 2024Nyx professional makeupTv advertising

DeSantis campaign blames its own super PAC for leaks, bad TV advertising

The criticism comes amid an intensifying feud between Ron DeSantis’ presidential campaign and Never Back Down.

United statesNew yorkJames uthmeierChris jankowskiAdam laxaltJeff roeRon desantiDavid polyanskyDonald trumpNikki haleyScott wagnerTeam desantisNew york timesNever back downNever backFight right

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