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But then when the south by invitation came in we said oh, well, we cant change now, i mean, clearly were on to something. and well look were on tv yada yada, right? so it delayed the realization that the core -- the initial business was flawed. >> when they returned from austin they finally faced flaws so ugly they considered shutting down the company. >> you cant continue to nurse something that isnt going to grow, is going to die. your job is to move on to something that is going to grow. >> t...