Ulrika Biesert News Today

Swedish furniture giant Ikea saw a five-fold increase in net profit for its full-year 2023 which ended in August, boosted by rising sales, Ingka Group which owns most Ikea franchises said Wednesday. Ingka accounts for more than 90 percent of Ikea's sales, which totalled 47.6 billion euros in 2023.

Swedish furniture giant Ikea saw a five-fold increase in net profit for its full-year 2023 which ended in August, boosted by rising sales, Ingka Group which owns most Ikea franchises said Wednesday.

Ikea interior design training: The company is upskilling thousands of call centre workers as artificial intelligence answers queries.

In April, IKEA expanded its interior design services to the UK and United States, after previous launches in parts of Europe, Australia, the United Arab Emirates and elsewhere.

To handle routine customer queries, IKEA has introduced an artificial intelligence (AI) bot called Billie.

IKEA is training call centre workers to become interior design advisers as the Swedish furniture giant aims to offer more home improvement services and hand run-of-the-mill customer queries to an artificial intelligence bot called Billie.

LONDON - Ikea is training call centre workers to become interior design advisers as the Swedish furniture giant aims to offer more home improvement services and hand run-of-the-mill customer queries to an artificial intelligence bot called Billie. In April, Ikea expanded its interior design services to the UK and United States, after previous launches in parts of Europe, Australia, the...

In April, IKEA expanded its interior design services to the UK and United States, after previous launches in parts of Europe, Australia, the United Arab Emirates and elsewhere. In the UK, customers pay 25 pounds ($31.44) for a 45-60 minute interior design advice video call and suggested product list, and can pay 125 pounds for three workspace design consultations, a floorplan and 3D visuals.

IKEA bets on remote interior design as AI changes sales strategy

There is less than a month to go for Shoptalk Europe, taking place from 9 to 11 May at the Fira Gran Via, in Barcelona.