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Astro leveraging first party data to win new ad dollars, bolster growth without alienating viewers

AS pay-TV provider Astro Malaysia Holdings Bhd works harder to defend subscription revenue on the back of rapidly changing consumer viewing behaviour with the advent of on-demand video streaming, it is only natural for it to invest in better technology to harness its first party data and strengthen its value proposition. This is not just to capture the attention of subscribers but also marketers looking to tap its subscriber base.
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Amid economic recovery, Astro records 20pc q-o-q growth in profit to RM127m | Money

KUALA LUMPUR, March 31 — Astro Malaysia Holdings Berhad said today it recorded a 20 per cent growth in net profit for the fourth quarter of the financial year ending January 31, 2022 (FY22) totalling RM126.9 million. Following economic recovery after the pandemic period, the entertainment and...
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