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Media Moves: Tractor to boost businesses to tune of R8m, Greg Aldridge joins Ultimate Media, new round of SANEF relief funding opens, SoundInsights launched

This weekโ€™s BIG move: Calling all SMEs: Outdoor media owner to give local businesses advertising boost to the tune of R8M Tractor Outdoor is offering small and medium-size businesses (SMEs) their share of a collective R8 million in media exposure as part of its #20in21 SME Initiative. The media owner will leverage its extensive network of nationwide outdoor media inventory to promote local businesses for free, and is open to all SMEs in South Africa. The idea, explains Remi Du Preez, commerc...
North West South Africa United States United Kingdom South Africans South African

Ten years in radio – and how advertising has changed

Radio has changed a LOT in 10 years... When Ultimate Media was born 10 years ago, the radio industry was quite a different place than it is today. Most radio stations had just come off a record revenue year inspired by the 2010 FIFA World Cup. As a result, staff complements at stations were healthy and skill levels were high. As were the expensive overheads that come with running a radio station. The media agency world was also a different place back then. Revenue wasnโ€™t being squeezed as ti...
South Africa Pippa Raphaely Shelley Viljoen Coca Cola Ultimate Media Pippa Raphaely Walls

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