Ultimate Ride News Today

The nine-acre Arizona theme park featuring rides and attractions inspired by Hot Wheels and Barbie is sticking to its current opening date in late 2024.

The toymarker is capitalizing on its IP.

VAI Resort, with Mattel Adventure Park and Vegas-style concert plan, could be game changer when it opens near State Farm Stadium in Glendale in 2024.

When it open, the indoor/outdoor, Mattel-themed amusement park will have both a Barbie Beach House and two Hot Wheels roller coasters — and more!

Vistors at IAAPA Expo 2023 will see a glimpse of Mattel Adventure Park's Barbie Beach House and the Hot Wheels Twin Mill coaster

“The Iron Heart” cast led by Richard Gutierrez expressed their gratitude for the growing popularity and viewership of the show, which hit more than 400,000 live concurrent views nightly in the past three weeks and

The Mattel Adventure Park slated to open in Arizona next year will feature two Hot Wheels-themed roller coasters and — just in time to ride the Barbie-craze sweeping the country

“Substantial progress” has been made on the Mattel Adventure Park slated to open next year just south of State Farm Stadium at VAI Resort.

“Substantial progress” has been made on the Mattel Adventure Park slated to open next year just south of State Farm Stadium at VAI Resort.

Mattel Adventure Park is set to open in 2024. It’s set to feature the Hot Wheels Bone Shaker: The Ultimate Ride roller coaster with 1,500 feet of linear track.