'The Uncomfortable Feed' campaign with Milkdrop via Leo Burnett
The International Nipple Encyclopaedia.
Source: adnews.com.au
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Milkdrop launches 'The Uncomfortable Feed' to redefine breast pump design via Leo Burnett – Campaign Brief
A survey conducted by Milkdrop (a women's health start-up) in 2021 revealed that seven out of ten women reported experiencing discomfort, pain, or damage while using breast pumps, with eight out of ten stating it makes them "feel like a cow". This critical issue stems from a lack of accessible data
Source: campaignbrief.com