Page 15 - Universal Analytics News Today

Advertisers will see more consistent metrics between their Ads account and GA4, with limited data in UA.

After the GDPR breach in Italy, France, and Austria, here's a closer look at data analytics and factors marketers need to be mindful of

Google granted more time before cookies retire, but advertisers still need to build audience frameworks for the future.

Are you an energetic, bright, hardworking marketing campaign manager, with high attention to detail looking to work in a fun retail environment?  Our client is a reputable retail business and they are looking for an individual who is ready and able to initiate, support, coordinate, manage, and report on key marketing projects.

We are looking for a highly creative, gifted and enthusiastic individual to grow, and ultimately lead, our décor styling team - someone who is a natural leader, works well under pressure, has grit and can thrive in an atmosphere of design excellence.

GA4 is the fourth major release of Google Analytics and the newest iteration of the free measurement platform. Unlike previous releases, it’s an entirely

Marketing Mix Modelling is a good starting point for marketers. Its premise is to review all of your marketing spend.

MultiChoice South Africa has announced the development of Sound Factory - an initiative that aims to empower and support young music creatives...

The CNIL has approved server-side implementations of Google Analytics, as long as marketers take responsibility for obfuscating personal data in Europe.

Your law firm website is your most important location: yes, more important than your downtown big city office. Why? Because anyone can access your website from anywhere. According to...