Page 16 - Universal Analytics News Today

The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties.

Previously if you only had GA4 set up for your site, Search Console Insights would not work but now it does.

Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.

Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.

In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild know to make the same epic voyage every year. But how did they make the first great migration? If anyone figures that out, let Google know. The company is struggling to get marketers on board... Continue reading »

In Marketing We Trust have published a definitive white paper on Google Analytics 4 implementation. The detailed document is free to download and provides easy-to-read, definitive instructions on how to setup Google Analytics 4 (GA4). For any online business owner, analyst or marketer wishing to un

Google Analytics is reportedly facing a ban in some EU countries over violating the General Data Protection Regulation (GDPR) rules. The European Union

Since Vienna banned Google Analytics for violating the GDPR, two other countries took similar actions.

We’ve reached a significant milestone of $1 million in annual recurring revenue (ARR) with Plausible Analytics. This post is a recap of how we got to this point.

Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data.