Page 19 - Universal Analytics News Today

The measurements have not changed, this is just a title change for clarification purposes.

With next year marking the end of Universal Analytics it is time to get prepared for the new era of Google Analytics 4 and In Marketing We Trust are set to host a special event in the Metaverse to prepare marketers for the changes ahead. ‘GA4 - A New Horizon for Marketing Optimisation’ is a fr

With next year marking the end of Universal Analytics it is time to get prepared for the new era of Google Analytics 4 and In Marketing We Trust are set to host a special event in the Metaverse to prepare marketers for the changes ahead. ‘GA4 - A New Horizon for Marketing Optimisation’ is a fr

Google has confirmed it will phase out Universal Analytics from the middle of next year. It is really important to move to Google Analytics 4 (GA4) now so that you can start collecting data. Adam Futer, Google Analytics specialist at Vertical Leap, writes on why this isn’t a simple update, but a complete overhaul of the system and the data it works with.

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.

Paid search is arguably the most knowledge-rich, mature digital marketing channel. It also moves fast, and can be hard for non-experts to keep track of. For The Drum’s Deep Dive into Digital Advertising, Rebecca Wilkes of performance marketing agency Summit Media looks into four trends for the year ahead and what marketers can do about them.

Google says either wait it out or switch to GA4.

You can use this tool to import your Universal Analytics 3 goals into GA4.

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If the reporting looks wrong, you are not alone - make sure to communicate to clients and co-workers that the reporting may not be 100% up to date.