Page 20 - Universal Analytics News Today

Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the...

The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date.

About 70% of the 250 marketers we polled said they planned to switch and will handle the migration internally.

Content may still be king, but you need the right approach, strategy and talent. Lets clear up some common myths about content strategy.

Google’s innovation with GA4 (Google Analytics 4) provides next-level modeling and attribution, getting marketers closer to their audiences. Chris Attewell, chief executive officer at Search Laboratory, looks at how data can be used to reprioritize the customer’s experience.

This week was pretty busy, we had the third Google product reviews update and I go deep into this algorithm update. We saw what I called a Spring 2022 Google search update...

You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.

Google pushing search marketers toward next-gen measurement: Expected 2023 sunset of Universal Analytics draws social media boos, but signals need to adopt GA4.

Google announced the launch of its new analytics solution, Google Analytics 4. Google Analytics 4 aims, among other things, to address recent developments in the EU regarding the use of analytics cookies and data transfers resulting from such use.

By announcing the elimination of IP address logging on Google Analytics, the tech titan is doubling down on its focus on consumer data privacy. While some applaud the move, other see it as a headache for advertisers and another nail in the coffin of digital marketing as we know it.