Page 7 - Universal Analytics News Today

With the end of Universal Analytics (UA) on the horizon, it’s time for hoteliers to get serious about preparing for the shift to Google Analytics 4 (GA4). Beyond the new platform and interface, GA4 represents a monumental change for the hospitality industry that prioritizes holistic user journeys and omni-channel approaches over cookies and invasive trackers to measure performance across websites and mobile devices. To successfully make the switch, hotels need to set up a transition timeline, ...

If the goal is to be future-proof, then upgrading your technology suite with a privacy-first future in mind is the way forward. Google’s Alice Crawley shares the key benefits of switching to Google Analytics 4 (GA4) ahead of the July 1 sunset of Universal Analytics.

The new metrics include country, manual term, mobile device info, minute, new vs returning and session duration.

Wisc.edu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wisc.edu Daily Mail and Mail on Sunday newspapers.

It's easy to make mistakes that can hinder the accuracy and reliability of the data collected. Avoid them with this detailed guide for GA4.

What wasn't possible with UA is now possible with GA4. Separate specific groups of users and compare their behavior to the rest of the data with this guide.

This is an exciting time for hoteliers — the age of data democratization. The technology that collects, manages, and leverages data is quickly improving. At the same time, business owners and employees are gaining a better understanding of what data is and how it can help them. In the past, hoteliers were forced to hand over the keys to their data to third parties, which limited their access to their own data and meant fewer choices when it came to which business intelligence and visualization...

Steam will stop using Google Analytics going forward, Valve announced. In a blog post, the firm said Google's "tracking…

Game developers will need to use Valve's built-in tool instead of Google Analytics for statistics on their Steam pages' traffic and visits.

Article - Data Democratization: the Benefits of Owning Your Data Vs. the Traditional Agency Model - Not only is it in your hotel’s best interest to take control of your data, but new technology is making it easier than ever to get started. Take a look at the benefits you’ll be able to enjoy and the steps you should be taking.