Biggest News Aggregation in the World
📰 Universal Events News

Universal Events News Today

Fast, Ad-Free News Updates

Stay updated with breaking news from Universal Events. Real-time updates on events, politics, business and more.

Stay Updated with Latest News

Get breaking news updates delivered to your inbox

Browse All News →

What CMOs Need to Know About Maximizing CRM Marketing Impact

PHOTO: Kristaps Ungurs Over the past few years, CMOs have expanded their ability to measure marketing impact by investing in the ability to attribute revenues to their efforts. But are they maximizing their team’s contribution to said revenues? In 2019, the data science team at my firm, Optimove, coined the concept of a CRM Contribution Metric as a means for companies looking to grow through their existing customers to gauge the financial impact and effectiveness of their retention market...
Kristaps Ungurs Universal Events Taking Triggered Marketing From Good Doubling Down Dont Forget Your Onboarding Deliver Credible Marketing Pipeline

Explore More Categories

World News India News Business Technology Sports Entertainment Health Science