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How Long Does Search Engine Optimization Take? A Month-By-Month Outline written by Forbes December 14, 2020 By Matt Bertram, CEO at getty Before most prospective clients engage in online marketing talk, the typical question is, “How long does SEO take?” When I start explaining search engine optimization (SEO) is a long-term play, unlike the short-term but complementary pay-per-click (PPC) advertising, many are ready to commit. But others refuse, mostly due to hearing ...