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The clone wars, it seems, are far from over. The practice of copying the essence of a popular game and repackaging it for financial gain has been around almost as long as videogames, but it's become a particular problem in recent years on mobile platforms. Not only can this be dispiriting for creators, in the worst cases, clones can overshadow an original game's performance on storefronts – as in 2018, when Hole.io, a knock-off of Ben Esposito's Donut County, shot to the top of the iOS App Store before Esposito's game was even released. Sometimes, developers even find themselves competing with copies of copies, as in the case of Threes, the puzzle game which was copied as 1024, then not one but two games called 2048. 

Mo aliJosh wardleWren brierTaylor swiftOs appBen espositoDonut countyRing edge magazineEdge magazineWitch beamUnpacking masterApp storeGoogle play